There are plenty of things that will influence the overall success or failure of a website. One of the more underrated elements is trust. If there’s minimal or no trust between the visitors and the website, then there’s little chance of success! After all, website success depends on having repeat visitors, not one-time-only visitors. The good news is that trust is something that you can actively cultivate at your website. In this blog, we’ll take a look at some of the most effective methods for doing so. Take our tips, and your customer engagement levels should move in the right direction.
First impressions count for a great deal. You’ll know that from your own internet usage! If you land at a website, yet get the instant impression that it’s low-quality, then it’ll take something pretty special for you to change your mind. So take a look at your website. If you were to land there for the first time, what would you think? If the design is low quality, then look at giving it a refresh. Even a few subtle design upgrades can have a positive impact.
People have high expectations for the internet. After all, we’re not living in the 90s anymore, when the only option was slow dial-up internet. People expect that websites are online more or less all the time; just think back to the world’s response when Facebook, Instagram, and WhatsApp went down during the summer. If your site is slow, or, worse, simply offline when people try to visit you, then it’ll be unlikely that they’ll have much faith in your website! You can get around this issue by investing in a cheap vps server. This will ensure that your website is only 99.9% of the time.
High Quality Content
You should make sure that your website looks the part. But ultimately, it’s what’s going on underneath the flashy look that’ll determine how much faith your visitors have in your website. If the content is low quality, then no amount of dressage will bring your visitors back onboard. While it’s important to have a fair amount of content on your site, you’ll want to avoid just pumping out content for the sake of it. Everything should meet your editorial standards — and be of value to your visitors.
Testimonials and Guest Blogs
There’s a reason why companies are so eager to get reviews: they work. And it’s not just on review sites that they’re effective. They’re also really useful on websites. After all, wouldn’t you trust a website if you saw that other people had given it (or the company) a big thumbs up? As such, look at posting any glowing reviews and testimonials you receive on your site. Another way to build credibility is to publish guest blogs from other websites, so long as they also have high standards. If they’re writing for your site, then they must think that you’re worthy — and your visitors will likely have the same mindset, too.
This is a contributed post and therefore may not represent the views and opinions of this blog or its author.