First impressions count for everything in business, not least when meeting prospective leads. Therefore, mastering the key aspects of branding and marketing should be considered a priority.
Here are 10 simple steps that will lead you to success every single time.
Know your audience
Before doing anything, you must remember that you will be presenting the business to show the client that you are their best option. Knowing the differences of marketing to B2B and B2C is key. Likewise, an appreciation of their demographic is vital.
Learn to listen
And if you want to show that you are the best choice, you must tell them what they want to hear. Learning to listen and process the info they give you is the only way to do this. You can subsequently tailor your responses accordingly.
Invest in your look
Prospective clients won’t just judge the company on its products. They are equally eager to work with the right people. Setting the right tone with a professional image, supported by good grooming and outfits is key.
Show good organisation
Likewise, you can create the wow factor from the very first interaction with good organisational skills. A QR business card instantly makes you more memorable. More importantly, though, you must ensure that you’re punctual.
Invest in your team
If you have colleagues or employees, their human interactions will influence your leads too. Consistency is king, which is why regular training and the potential use of sales scripts can be vital. Crucially, they must represent the brand in style.
Get a better vehicle
The right choice of vehicle can be very important when meeting a client. A fancy saloon can show professionalism as a salesman. Meanwhile, a Volkswagen van can show that you are ready for the job at hand as an engineer, technician, or seller. Perfect.
Use call redirection services
Many leads will come to you first. After finding your business through marketing efforts, they may reach out to make an inquiry. An outsourced call answering service ensures that a professional vibe is maintained. Better still, it won’t waste your time.
Automate communication
Whether a lead has booked an appointment or signed up to learn more via your website doesn’t matter. They need to see a responsive approach. SMS reminders, triggered email responses, and similar solutions will work wonders. Before and after the interactions.2
Show responsibility
Most clients now want to work with brands that they can relate to. As such, showing corporate social responsibility and making a clear display of being eco-friendly is ideal. It gives them another reason to take an instant liking to you.
Be confident
Finally, whatever you do, it’s vital that you do it with confidence. You cannot expect a lead to have confidence in the brand if you don’t show confidence in it yourself. Even if it means taking a course in body language, you must get this right. ASAP.
Do all of the above, and a positive first impression will be guaranteed time and time again.
This is a contributed post and therefore may not reflect the views and opinions of this blog or its author. ☺
